ASO Glossary
App icon
The visual identity that appears in search results, charts, and on the home screen.
Your icon is the most-viewed asset in your entire ASO surface. It appears in search results, top charts, related-apps lists, and on every installed user's home screen. Effective icons are bold, simple, recognizable at 60×60 pixels, and use a single dominant color that contrasts with both light and dark backgrounds. The icon is also the metadata change with the highest emotional weight for existing users — changing it is a reliable way to receive negative reviews, so test small variants before launching.