ASO Glossary
App ID / Bundle ID
The unique identifier for an app on each store — Bundle ID on Apple, package name on Google.
The App Store identifies apps by their Apple ID (numeric, e.g., 1234567890) and Bundle ID (reverse-DNS, e.g., io.ranksonar.app). Google Play uses the package name (also reverse-DNS, e.g., io.ranksonar.app) as the unique identifier. App URLs encode these: apps.apple.com/us/app/{name}/id1234567890 and play.google.com/store/apps/details?id=io.ranksonar.app. ASO tools use these IDs as the canonical reference for tracking, integration, and competitor mapping.