ASO Glossary
App Store Connect
Apple's portal for managing your app, viewing analytics, and submitting metadata.
App Store Connect is the publisher's portal for the Apple App Store. It provides install/usage analytics, sales reports, App Analytics for funnel data, TestFlight for beta distribution, and metadata management. The App Store Connect API allows programmatic access to most of this — required for tools like Rank Sonar to surface own-app downloads and conversion data. Authentication uses an issuer ID + key ID + private key (P8 file).