ASO Glossary
App name
Your app's primary name shown under the icon, the highest-weighted field for keyword ranking.
The app name is the strongest signal in the Apple App Store ranking algorithm. A keyword in your app name will produce dramatically higher visibility for that keyword than the same keyword in your subtitle or description. The trade-off: keyword stuffing in the app name harms brand recall and conversion. The accepted pattern is "Brand: Descriptor" — e.g., "Calm: Sleep & Meditation." Apple limits app names to 30 characters and aggressively rejects names that are pure keyword strings.